SOCIO-ECONOMIC INFLUENCE OF SHARI'AH ON PRODUCTION AND MARKETING PRACTICES IN NORTHWESTERN NIGERIA
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Date
2007
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Abstract
The study identified the socio-economic tenets and injunctions of Shari'ah that regulate
the production and marketing practices and appraised their effects on production practices,
with a view to determining the extent to which they affect the development of marketing
promotion strategies in Northwestern Nigeria.
The study was conducted in Northwestern Nigeria, namely in Jigawa, Kaduna, Kano,
Katsina, Kebbi, Sokoto and Zamfara States; purposively selected to reflect the core of Shari'ah
States. The data were gathered using primary and secondary sources. Multi stage and random
sampling techniques were used in selecting 1,392 respondents for the study (180 management
staff, 460 traders, 692 consumers and 60 staff of production section) out of 2,000,915.
Questionnaires were used to elicit information and were validated by experts in the Shari'ah
Law, Arabic and Islamic Studies. The data generated from the survey were subjected to both
descriptive and inferential analyses.
The findings revealed a significant relationship (r = 0.872; P < 0.001) between
Shari'ah socio-economic tenets and injunctions on marketing practices. A significant
relationship (r = 0.502; p<0.001) was also revealed between Shari'ah socio-economic tenets and
injunctions and production practices. The study further showed that there was a significant
positive correlation (r = 0.731; P < 0.001) between Shari'ah Socio-economic tenets and
injunctions and marketing promotion strategies.
The study concluded that Shari'ah socio-economic tenets and injunctions have
influence on production and marketing practices, in particular the marketing promotion
strategies.